The operation represents international recognition of a country brand developed in Costa Rica, which transformed innovation, sustainability and pride in its origin into a value proposition with global reach.
RainForest Water, the Costa Rican brand of premium artesian water bottled in Sarapiquí, announced the signing of an agreement for its acquisition by Distribuidora La Florida S.A., a Heineken Group company, in a transaction that marks a milestone for national entrepreneurship and for brands developed in Costa Rica.
More than just the acquisition of a company, the operation represents international recognition of a national brand created in Costa Rica, which has distinguished itself through its innovation, sustainability model, social contribution, and commitment to eliminating plastic.
From Sarapiquí, RainForest Water developed a unique proposition: artesian water bottled directly at its natural source, in recyclable and reusable aluminum bottles, with operations powered by renewable energy and accompanied by initiatives for reforestation, forest conservation, biodiversity protection, and community development in the areas where it operates.
“When we started this project, we wanted to demonstrate that a brand born in Costa Rica could compete with the best in the world. This agreement confirms that innovation, quality, and purpose can transform a Costa Rican product into a brand of international value,” stated Ariel Aizenman, founder and CEO of RainForest Water.
This acquisition marks a new chapter for RainForest Water, providing it with a growth platform to expand its presence and reach new markets, while maintaining the core values that have made it a benchmark for innovation and sustainability.
“RainForest Water was born to honor Costa Rica’s natural beauty and demonstrate that it was possible to do business differently. This achievement belongs to our employees, customers, suppliers, and partners, who made it possible to build a brand that is now recognized by one of the world’s leading beverage companies” added Aizenman.
The transaction is subject to customary closing conditions, including regulatory approvals.
Publications:
La Nación:
https://www.nacion.com/economia/heineken-costa-rica-inicia-proceso-para-comprar-la/AVR4XCWCLBE2FN3GGTJVQEW3KE/story/
El Financiero:
https://www.elfinancierocr.com/negocios/heineken-costa-rica-busca-comprar-su-primera-marca/M7GTP7JM7BCNDHDPEHT6ZHBDJI/story/
El Observador:
https://observador.cr/rainforest-water-marca-de-agua-nacional-anuncia-acuerdo-de-compra-por-parte-de-heineken-costa-rica/
AGE Holding:
https://ageholding.cr/blog/rainforest-water-adquisicion-heineken-costa-rica